[ Tips ] 一分鐘使用導覽
商品編號： SCG527 出版日期： 2017/07/17 作者姓名： Dann, Jeremy B.;Bennett, Katherine;Ogden, Andrew 商品類別： Entrepreneurship 商品規格： 22p 再版日期： 地域： China 產業： Retail and consumer goods;Retail trade 個案年度： -
商品敘述：
Xiaomi quickly rose to become one of China''s top smartphone manufacturers after its founding in 2010. By mid-2015, it was looking to bolster its declining repeat purchase rate and deepen the impact of its products. The company begins to invest heavily in an "Ecosystem" of allied companies and compatible smart products. Xiaomi also must determine if its Internet-based sales model will continue to drive growth or if it must invest hundreds of millions of dollars in a full-fledged retail network.
涵蓋領域：
Business models;Customer feedback;Product development;Computers and mobile devices;Open innovation;Strategic alliances;Going public
相關資料：
Case Teaching Note, (SCG827), 7p, by Jeremy B. Dann, Katherine Bennett, Andrew Ogden
哪些人也有訂購？